Our Story

Amara Nova

"She was named for a daughter — Amara, meaning grace; Nova, the brilliance of something new. A name carried before it was ever a brand."

20000 +

Diamonds & Gemstones

Natural diamonds, lab grown diamonds, and gemstones across every shape, carat, colour and clarity — all IGI certified, all available now.

10 %

Independently Certified

Every diamond is IGI or GIA certified.
Every gemstone is GSI certified.
Grading report included and verifiable
at source with every order.

15 Days

Free Returns on Loose Stones

Free resize and 14-day inspection window on made-to-order rings.

This is fine jewellery, reimagined for someone who wants both the stone of their dreams and the truth behind it.

Amara Nova.

Amara Nova began with a simple frustration: the world of fine diamonds has long been a closed one. A handful of stones, marked up many times over, presented as your only choices. We thought it should be the opposite — that the person buying the most meaningful stone of their life deserved the widest world to choose from, and an honest price for it.

So we built one.

A world of stones, brought to you directly

Certified. Verifiable. Yours.

Every Amara Nova diamond is independently certified by the IGI or GIA — two of the world's most respected gemmological laboratories. Our gemstone collection is GSI certified. Every grading report is included with your order and independently verifiable at the issuing laboratory's website. With each stone you receive a copy of its certificate — a document you can verify independently, directly with IGI. We believe trust isn't asked for. It's evidenced.

Diamonds, naturally and newly made

Amara Nova offers both natural diamonds, formed over millennia, and lab-grown diamonds — chemically and optically identical, grown sustainably, and an increasingly considered choice for the modern buyer. Neither is lesser; they are simply different stories. To understand how lab-grown diamonds are created, visit our Education page.

Founded on the trade, built on trust

Amara Nova draws on a foundation in the diamond trade and a professional background in finance and risk — a rare combination of an eye for the stone and a discipline for doing things properly. It's why every part of this house, from sourcing to certification to the box it arrives in, is built to be trusted.